![]() Due to this intimate connection between public popularity and the influence and presence of Trump's medium of choice, we can see the beginning of a new, arguably more "democratic" mode of political dissemination. This emergent phenomenon of political communication thereby creates a political system in which political discourse is now effectively produced by citizens at large, for the people determine for themselves what political figures and ideologies are deemed worthy of popularity through the largely democratic process of voting through likes and retweets. By the very nature of social media, the visibility of a post is inherently related to popularity, to the amount of likes, retweets, and views. The globalization of ideas is a necessary step for the success of Trump’s campaign, as its ability to rapidly and constantly connect with the American public is the single most important reason for his popularity and ultimate success in fact, it is by the political nature of social media sites that Trumps' popularity and public influence could grow so rapidly, through the nascent Internet Democracy.įrom Trump's hyper-active social media presence, we see a novel political relationship between Trump and his followers. Perhaps the single most influential aspect in bringing about this impact is the internet – a tool which connects individuals and ideas to a degree never before possible. An important underlying theme of this article is the impact of globalization in modern culture. In this article, I will analyze how the abstract, anonymous nature of the internet allows for propaganda and politicized information to be more individualized and to be spread wider than previously possible. The Twitter-based presidency and globalized social media Therefore, in analyzing the characteristics of Trump’s online presence, we can more fully understand the nature of politics in the internet era. We see specifically from the Trump campaign the possibility of what can be achieved from utilizing social media and the internet for partisan gain. However, this rapid adoption of the internet is not seamless rules and norms for campaigns’ online presence have not yet been widely standardized, as some campaigns express a significantly stronger online presence than others. Just as with all other aspects of modern life, the internet is quickly becoming interwoven into political campaigns, creating a new form of “smart” politics. The most unique feature of the first Twitter-based presidency in the United States is the intense and unprecedented use of the internet as a political tool. This article will discuss how the Trump presidency and its supporters utilize social media, such as Facebook and Twitter, to assert influence.
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